There is a story of a woman who loved to gossip. Her words caused much damage to her neighbors, but eventually she realized the error of her ways and she went to the village priest to ask forgiveness and how she could make amends. The priest gave the woman a bag of feathers and told her to go and place one on the doorstep of every person she had … [Read more...] about Open Internet, Insert Foot–Avoiding Social Media Blunders
How much is too much? What is the divide between public and private in the online world? Where is the line between sharing and TMI? How do you know when you’re about to cross that line that will get you unfriended and unfollowed en masse? If you are using social media to build your business—or even if it’s just for fun—these are … [Read more...] about Think Before You Post: Avoiding the TMI Trap
Social media isn’t supposed to be difficult or complicated. But lately it seems everyone is an expert with all kinds of strategies and rules and methods to achieve success in business using social media. Some days my inbox fills up with so many differing and conflicting opinions and strategies that I feel like my head is going to explode. I’m … [Read more...] about The Five “B’s” of Social Media Success
Facebook “Like” exchanges are a popular way to build a following on your Facebook business page. Do a Google search for “Facebook Like Exchange” and you’ll get roughly 348 million results. Nearly every LinkedIn group I belong to runs a Facebook Like Exchange, many with hundreds of posts on them. Same with the Facebook business groups I belong to … [Read more...] about Facebook Like Exchanges—Are You An Accidental Spammer?
I admit it. I LOVE social media. I have accounts all over the web: Twitter, Facebook, Google+, LinkedIn, FourSquare, Empire Avenue, Klout, StumbleUpon and probably a few others that I don’t even remember I have. I’m pretty active on all of them, some of them more than others. When I’m not reading and posting, I’m studying and learning about … [Read more...] about The Most Useful Social Media Tool Ever