Do you know what the most important business skill is?

It’s not sales.

It’s not marketing.

Not copywriting.

It isn’t public speaking.

And it’s not networking.

The most important business skill isn’t any of these, but it is one of the keys to success in all of these skills.

The most important business skill is listening.

Listening is the most important business skill

Yes, listening. Being able to communicate clearly is critical to success in any endeavor, whether business or personal. And one of the keys to clear and effective communication is becoming a good listener.

If you’re not listening, and listening to understand what your customers, prospects and associates are telling you, you are not going to last long in the business world.

The most successful business people succeed not because they are the best salespeople or the best marketers, but because they are the best at learning what is most important to their customers, co-workers and associates, determining what their needs are, and then filling those needs.

And how do they learn what those needs are? By listening.

If listening, and especially active, analytical listening isn’t one of your strengths, don’t despair. You can learn to be a better listener.

Here are a few tips to get you started using your most important business skill.

Make a decision. Decide that listening is an important skill.  It sounds obvious but until you consciously decide to be a better listener, it’s not going to happen.

Be interested and be focused.  When you are listening to someone, really listen to what they are saying. You need to focus all of your energy on the person you are listening to. Don’t be checking your phone messages, your email or your Twitter feed.  Put it all down and listen to the speaker. Maintaining attention may be a challenge, especially if they’re not an adept speaker or it’s a topic that doesn’t necessarily interest you, but being attentive is a sign of respect that can go a long way toward understanding and relationship building.

Set your emotions aside. This can be hard, especially if it’s a hot-button issue, but setting your emotions and personal biases aside will help you be a more effective listener, and give you the opportunity to understand another point of view.

Keep an open mind. If you’ve already decided how this conversation is going to go, you’re not going to learn anything from it. Get rid of any preconceived notions you have about your speaker and open yourself up to the possibility of new ideas.

Don’t interrupt. Don’t anticipate what they’re going to say and insert your own solutions before you’ve heard what they have to say. Trying to provide a solution before they’ve had a chance to fully explain the problem may lead your speaker to believe you aren’t really interested in what they have to say.

Listen not only to what they’re saying, but what they’re not saying.   I call this listening between the lines. Focus not just on the words but on the message. Sometimes, perceiving and understanding the things that are left unsaid can be the real key to serving someone. In addition, body language, tone of voice, cadence and other auditory and visual clues can help you understand more. Speaking isn’t just about words.

Take notes. It’s ok to take notes, even in a face-to-face conversation. No one expects you to remember everything. Taking notes will help you to remember the important points of the conversation and what is important to your speaker. It will also help you to frame appropriate questions that will help you learn more, which leads to our next point.

Ask questions that invite additional understanding. Invite the speaker to tell you more. Allow them to give you even more detail about what’s important to them and what they need and how you can fill that need.

Give the speaker your full attention

As you employ these techniques and develop effective listening skills, you will see improvement in both your business and personal relationships. You’ll also come to understand how listening really is the most important business skill and be able to create even more success in your business.

I would love to hear how listening has improved your business. Please share your experiences in the comment section below or drop me a message using the “Talk to Me” link above.

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