Were they your favorite colors?
Were they dictated by the franchise or network marketing company you signed on with?
Were they the colors everyone else in your industry was using?
Did they just come preinstalled on the website you chose?
Did you think about what they say about you or your business?
There are as many ways to choose colors for your business as there are people doing the choosing.
Color has been much on my mind this month as I prepare for a website makeover. I am in the process of making changes in my life and my business and, of course, that means it’s time for some changes on my website. I’ve had the same colors on my site, though in different forms, for many years. They carried over from my photography studio and because they happen to be my favorite colors—and I got positive feedback—I’ve never really changed them.
But with the changes in my business—and they are pretty big changes, but I’ll talk more about those in some upcoming posts and in my newsletter—I really wanted to change up the look and feel of my site.
As a very visual person, the colors on my site are important to me. I’ve spent a lot of time over the years studying websites and advertising and marketing pieces to analyze not only the impact of the words and layout, but also the color and style and to see what message the business is sending—and to try and measure how effectively they pulled it off.
Some have been great and some not so much. Perhaps soon I’ll share a few of my favorites in a blog post and hopefully that will help you in your own marketing. But back to color and how they can help or hurt your business.
Colors can help define our business. We associate different colors with different feelings and with different meanings. While you want to choose colors that will make you happy and make you enjoy working in your business, it is also important to consider how those colors will impact your potential customers. You do not want to choose a color scheme that will drive customers away.
So how do you choose colors for your business?
You can hire a designer to put together a color scheme for you. If you are already working with a designer to create your logo or website, you should definitely take advantage of their expertise and listen carefully to the recommendations. This is also a good idea if you are one of those people who has trouble matching clothes—and probably critical if you’re color blind.
You can go play with the color chips at your local paint store (yes, I have been known to do this) or choose your colors from a piece of artwork that you like.
Or you can just use the default colors of the website template or theme you’re using.
While all of these methods will work to choose colors, they may not necessarily be ideal for your business success. The colors you choose will influence not only what customers think of your business but whether or not they will do business with you. So in addition to one of these methods, take a look at the colorful infographic below to see how colors can affect your business brand and what customers think about different colors in business.
So, how did you pick your business colors? I’d love to hear your thoughts and questions on color in the comment section below.