Small businesses are always trying to grow their brand. The toughest part is reaching a broader audience and gaining that momentum in social media to see growth. Whether it’s seeing more followers on Instagram or more sales online, it’s vital that you keep in mind the fact that small businesses are always coming up with new ideas to advertise. Small business owners can attain so much growth with their social strategy when they decide to make some quick changes to what they know.

Small businesses need to do three things to improve their social strategy.


Video Marketing

It is in video marketing where your business can flourish. Having a set of videos on your website, throughout YouTube, and all across social media can help bring that connection to life on the web. Video marketing is one of the best ways to create a sense of awareness with your brand because it can help open up opportunities within your brand. Reach more of an audience by using subtitling services. When you are looking for ways to build your brand, video is the best way to build a relationship between you and your viewers.

YouTube is the ultimate source for building awareness. Many companies use those precious 30 seconds of advertisement on YouTube to advertise their business, and if your video is interesting, funny, and creative, it can grab the attention of your potential viewers. Most people recommend investing your money on hiring a production company to get it done. Through the beauty of YouTube, countless companies have gotten more customers and built their following without any struggle.

Small Businesses Need to Do These Three Things to Improve Their Social Strategy


Social Media Marketing With New Platforms – Building Lists

It is thought of to simply have just a Facebook, Twitter, and a YouTube channel setup. Those are the top three social media sites that many companies are using to build their brand, and while it does work, statistics have shown that there are countless others that can be utilized to build awareness and authority.

While it is important to gain new customers, retaining what you currently have should be your main goal because you want people to stay being in connection to you as a business. It is not always that easy to get new customers, so it’s best to retain what you currently have, and the best way to do that is to use different marketing platforms to build lists.

Email marketing and SMS marketing are the best ways to go about doing this. People can type in their email or cell phone number and receive weekly updates on discounts, specials, and other great offers available. However, social media has taken a new level of success by bringing together new apps like Snapchat that makes it so easy to deliver top quality updates using a simple app. Don’t be scared to try new apps like Snapchat to bring customers in.



Use your social media sites to really connect with your customers. Provide incentives like discounts, special offers, and free services or products every once in awhile to your reliable and happy customers. You want to engage with them as often as you can because it helps build a connection between all of you, and it really brings you closer to your potential customers.

Utilize every social media site and app there is, because they all can bring everybody together without any struggle. Incentives are great because they can save you money down the road and also give you the chance.


Small businesses are always looking for more ways to grow. Do what you can to grow like utilizing more online marketing strategies via social media. Your web presence is an ongoing extension of your brand, and so the key is to seek new opportunities everyday online and to truly reach your customers online. Effective marketing is what can help you grow effectively in the digital age, and these tips will definitely help you succeed.

Jenn LivingstonJennifer Livingston is a freelance writer who specializes on topics related to health, business and marketing. When she is not writing she likes to bake, read and travel.


%d bloggers like this: