9 Tips for Effective Social Media Marketing

9 Tips for Effective Social Media Marketing

In my early days as an entrepreneur, I often struggled with ways to market my photography business on my limited college-student budget. I didn’t have a lot of options then. Newspaper ads weren’t an effective way to advertise for photography clients, television and...
Getting Started with Social PPC

Getting Started with Social PPC

Since the dawn of AdWords, PPC ads have been a staple for digital marketers. But as competition has tightened and prices have rocketed, the game has started changing. A new form of PPC advertising has emerged, and it has opened up a whole lot of opportunities for...
Digital Marketing: 5 Ways it can Benefit your Business

Digital Marketing: 5 Ways it can Benefit your Business

With the increased use of the Internet by both consumers and proprietors, it’s no secret why many businesses are turning to a number of digital marketing techniques in order to build and grow. It’s understandable, however, to want to know how exactly this strategy...