Does your business website have a blog? If your answer is no, you are missing out on one of the best and most affordable business tools available. There are probably as many personal reasons for blogging as there are bloggers on the internet, but when it comes to business blogging there are some sound business reasons for blogging.
There are few businesses today that will not benefit in some way from a web presence. Multiple surveys and studies now show that your customers are looking online for the goods and services they need even when it’s a local need. It’s not the phone book or the newspaper people turn to first to find a business, it’s the internet. If your business isn’t there, your business might not be here a few years from now.
Claiming your piece of internet real estate doesn’t have to be difficult or costly. Establishing a web presence is as easy as choosing a domain name and setting up a WordPress website for your business. If you need help with either of these, just click here so I can help you. In the meantime. . .
Here are 5 Reasons You Need a Business Blog Today
1. A Blog is Good for the Search Engine Ranking of Your Website
Every business wants to rank high in the search results. You can pay an SEO company to optimize your site and hope it does the trick (don’t ever pay for someone who claims they can guarantee you the top spot). You can use PPC or pay for placement, but that can be very expensive and may or may not be effective. Or you can write a weekly blog post that’s relevant to your business. Google (and the other major search engines) loves fresh content and gives precedence to sites that are updated regularly. Instead of trying to continually rewrite the pages on your site, use a blog to provide a steady stream of fresh, relevant content on your website. Just make sure your blog is hosted on your own website and not on another site, a subdomain or some free site that isn’t really yours.
2. A Blog Can Help You Establish Yourself as an Authority in Your Field
When you need answers, who do you turn to? Do you just poll your friends and take the best answer or do you try and get your information from an expert? Wouldn’t you like to be the expert in your industry? Regular blogging with news, information and insights about your niche will help establish your authority and build your credibility as an expert in your field. As you share information and educate your clients about your services and products and how they can best use them, you will become their go-to source and the one they will share with their friends and associates. And, as you continue to produce that content Google will see you as an authority as well (see #1 above).
3. A Blog Can Help You Build a Relationship with Your Customers
Business these days is about relationships and a blog is a great way to let your customers get to know you and for you to get to know them. In addition to providing information to your customers, a blog is a great way for your customers to communicate with you. By allowing comments on your blog posts, they can ask questions (which you, as the authority, will answer) and leave feedback to help them in buying decisions. Feedback and questions can also tell you what it is your customers need and want to know about your business, providing you with ideas for future blog posts. In addition to posts about your products and services, you can use your blog to share information about business milestones, social news about your business, shout-outs for your customers and as a means to get to know you and your business.
4. A Blog Can Help Fuel Your Creativity
Regular writing is good for your creativity. As you come up with more topics and more blog posts, you’ll be exercising and developing your creativity which can help you come up with more creative ideas for your business. Creativity can help you avoid burnout and make your work more satisfying.
5. A Blog is a Cost-Effective Way to Market Yourself and Your Business
Many businesses use direct mail, newsletters and telemarketing to market themselves and let potential customers know about current and upcoming offerings and specials. These methods can be expensive, time consuming and, sometimes even detrimental to business growth. What if there was a way to regularly market to your customers at a mutually convenient time with little or no expense?
Well, there is—it’s called a blog. You can use a blog to share your latest company news, upcoming sales and events—anything you’d put in a newsletter and more—with customers and potential customers for just the cost of webhosting. And for just a few dollars more each month, you can use an email marketing manager like Aweber or MailChimp to deliver each blog post directly into your customers’ inboxes where they can easily read and share it with their networks. A blog gives your business reach to an unlimited number of potential customers who may find you through web searches, sharing from friends and social media sites. Your blog marketing is limited only by your imagination and your creativity.
Bonus: Your Competition Has a Blog
Yes, they do. Do a web search for businesses in your niche. Look at how many of them are already blogging. If you aren’t blogging, not only are you missing out on a great business-building tool, but you’re behind the rest of your industry. If you aren’t already blogging, today is the time to start. If you need help getting started, you’re in the right place. Contact me today to get your business up to date.
Are you blogging? How has it helped your business? Please share your thoughts and comments below.